France: Navx advertisement 23 million euros of damage has Google

February 10, 2012 at 10:20 am Leave a comment

Legal – This é ditor franç board of contents for the GPS had seized l' Autorité competition aprè S that Google had broken its AdWords contract. Navx l' show d' to have abusé of its dominant position and to have made him undergo a é pr&amp normalizes; eacute; judice.

In a transmitted communiquA© this morning, the sociA©tA© franA§aise
Does Navx announce qua?? it rA©clame 23 da million?? euros of damage and intA©rA? ts has 
Google within the framework of its procA©dure engagA©e auprA¨s of the bankruptcy court of
Paris in October 2010.

Navx is A©diteur of software contents for the GPS.
As had a fA©vrier 2010, it seized?? AutoritA© of competition aprA¨s
removal of its AdWords advertising contract by Google. This last had
invoquA© its respect of the lA©gislation in matiA¨re da?? prohibition of
publicitA© for applications of cartography of the road radars.

Navx
said to have undergone A©norme prA©judice because it rA©alisait two thirds of
da quantifies?? businesses auprA¨s of the general public and devoted 85% of its budget
advertising executive has  AdWords.

Dominant position abuse of Google?

In June 2010?? AutoritA© of competition gave
reason has  Navx has some that Google occupied a position
dominant on the marchA© of the publicitA© on line. gA©ant research
saw then to adopt a marketing policy
Has “has transparenteA has” and has “has not discriminatoireA has” for its service
AdWords. A dA©cision has in dA©cembre last.

has “With the position
dominant of Google on the marchA© of the publicitA© liA©e to the search engines
Na?? is not contestable, taking into account in particular from?? AutoritA© of
competition the 14 dA©cembre 2011 has  the request of the minister of?? With? conomy, of
Finances and of?? Employment. We ask for aujourda?? today at the Bankruptcy court of
Paris to note that Google has abusA© this dominant position of several
let us faA§ons and of rA©parer the prA©judice undergone by NAVX of this faitA has”, dA©clare Jean
Cherbonnier, the chairman of Navx.

ContactA© by ZDNet. Fr, Google France N `does not have souhaitA© to bring comment on the business has  this stage of procA©dure. (Eureka Press)

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