the adoption of the electronic reading lights higher have that of the shelves

July 1, 2011 at 10:18 am Leave a comment

Figures – Popular, but can-ê tre to cause l&amp not yet enough; rsquo; act d’ purchase. According to a é tude, the rate d’ é quipement in shelf in the east United States of 8%, against 12% for the reading lights é lectronic, of which speed d’ adoption is in addition supé rieure.

If shelves Internet more readily make speak da?? they what a©lectroniques reading lights, like Kindle da?? Does Amazon, it however seem that their speed da?? adoption is slower, in any case in the United States.

If reading lights and shelves tend has  to approach technologically, the traditional modA¨les has  ink A©lectronique Na?? however A©tA© supplantA©s, da do not have?? access because of the comfort of reading apportA© compared to  reading on traditional A©cran LCD. Amazon N `has D `not manquA© to elsewhere underline it in advertising executive.

+6 points for the reading light between November 2010 and May 2011

Da?? aprA¨s one, the numA©ric reading lights have a length da in any case?? advances on the shelves in terms of rate of possession. A conclusion which Na?? is not surprising since these terminals are on the marchA© since longer.

On?? A©chantillon of 2.277 adults amA©ricains interrogA©s between on April 26 and on May 22, 12% possA¨dent thus a reading light of the type Kindle or Nook. Between November 2010 and May 2012, this rate of possession has progressA© of six points.

On my? me pA©riode, young person marchA© of the tactile shelf its?? dA©veloppA© is him less quickly da?? aprA¨s rA©sultats of?? enquA? you. In November, 5% of the amA©ricaines interrogA©s possA©daient one of them. In May, they are 8%. Between January and May of this annA©e, the progression Na?? A©tA© that of only one point has.

multi-A©quipement still few dA©veloppA©

Among this population of 2.277 amA©ricains, 3% only acquired has  the time a shelf and a A©lectronique reading light. 9% of?? Do A©chantillon dA©tiennent a reading light but not shelf, sign can-HAVe? does tre what convergence enter the two terminals Na?? is not yet da?? actualitA©.

Da?? elsewhere a rA©alisA©e at the end of 2010 rA©vA©lait that the growth of the marchA© shelves Na?? blocked the sales da by no means?? E-reader (+40% between 2nd and 3rd quarters). During?? annA©e derniA¨re, more than 10 million is A©coulA©es, including approximately 70% nothing qua?? in the United States. It would have its?? in selling prA¨s of 15 million in 2011.

NA©anmoins, qua?? it its?? acts of the shelf or reading light, their rate D `A©quipement compared to  that D `other terminals remains still relatively anecdotic.

has 

the portable tA©lA©phone is largely trA¨s the terminal more rA©pandu with a rate da?? A©quipement of 83%, in front of?? computer (work station) has  57% and the portable PC (56%). Does the portable have da?? elsewhere bA©nA©ficiA© da?? a rA©el passion underlines?? A©tude from Pew Internet.

For the premiA¨re time, its rate da?? A©quipement east dA©sormais practically A©quivalent has  that of the traditional PC. However in November 2010, this one appeared still clearly in front of the portable has  61% against 53 …

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