eBook: Fnac re-examines its strategy to counter Kindle Fire

StratA©gie – Face &worsen; l' é chec of its own reading light and &worsen; l' offensive of the gé ant amé yankee, Fnac s' apprê you &worsen; to launch a new terminal with Canadian Kobo.

In the field of a©lectroniques reading lights, Fnac does not lower the arms. It should be said that the terminal sold under its own brand N `did not know the succA¨s escomptA©, in particular has  cause of its price (199 euros) and of its perfectible ergonomics. 15.000 unitA©s have only A©tA© A©coulA©es.

Especially, the distributor must aujourd `today face a competitor of size, has  to know Amazon which launches to France its Kindle, a reading light has  99 euros associA©e has  bibliothA¨que of 35.000 works franA§ais tA©lA©chargeables.

the group franA§ais thus has dA©cidA© S `to adapt, quickly. It thus comes D `to announce a partnership with Canadian Kobo in order to propose a new terminal, baptisA© Kobo by Fnac.

80.000 titles in FranA§ais

Little D `information have filtrA©. It is known that this reading light will be available for F? your of fine D `annA©e and will contain a catalogue plutA/t A©toffA© of 80.000 titles in FranA§ais, twice as much as its competitor amA©ricaine which however has agreements with the principal houses D `A©dition franA§aises.

Its technical spA©cifications remain nA©anmoins unknown and especially its price. However, it apparaA®t although the tariff is dA©sormais the principal sales point. Will Fnac be able S `to align at the bottom price D `Amazon?

the group hears diffA©rencier grA? it has  the “; rupture technologique”; and has  “; L `offers complA¨te”; qu `bring its reading light but without saying some more for the moment.

Reste A©galement has  to measure the true appA©tence of FranA§ais for this type of technology. “; Collectively, we are convinced qu `it S `acts D `an additional marchA© has  that of the physical book, which can bring us new gA©nA©rations of lecteurs”; , explains Alexandre Bompard, owner of Fnac.

But if the price and the ergonomics of the terminal are important, the stake is located A©galement on the price of the ebooks, often A©levA©s. D `as much more than the files are little interopA©rables, which facilitates the hacking which in this field starts has  to explode.

the ball is thus in the camp of A©diteurs which fixes them-my? the my price of their numA©ric pounds. With them of not does not have? tre too greedy.

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